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Urban Action – MyHealth Poster Campaign Announcing the Directory: Overcome Language Barriers!
March 23 - March 29
Duration: 23th to 29th of March plus several weeks extended, free of charge
600 Posters A1 3 pictograms (each motive 200), 300 Poster double A0 one pictogram motive
Place: Neuralgic spots in several districts of Berlin: Friedrichshain-Kreuzberg, Lichtenberg-Marzahn, Mitte, Neukölln, Pankow Süd, Pankow-Weißensee, Spandau
Name of event: Urban Action – MyHealth Poster Campaign Announcing the Directory: Overcome Language Barriers!
Operated by: HVS Plakat GmbH
Designed and produced by: Migrantas e.V
Target: Migrants, refugees and Berlin’s society
Previous to the urban action
Migrantas e. V. together with the partner Charite invited on the 28th of February stakeholders, migrant organizations and institutions that work with migrants and refugees to shape the campaign. The participants discussed together with Migrantas which were the most suitable pictograms for the campaign. Migrantas used the input of the workshop to design of the posters.
Migrantas in cooperation with HVS Plakat GmbH coordinated the hanging of 900 posters in most of Berlin’s districts.
The development of urban action:
The posters spread across Berlin with the aim to disseminate the results of the MyHealth project.A QCODE link was included in the design of the posters in order to offer a direct access to download the directory “Overcome language barriers! Foreign language skills in Berlin´s medical practices” and by doing so, the passers-by have the chance to get mot information about the MyHealth project.
Migrantas uses urban actions to raise awareness about issues concerning migrants and refugees. With this project we had the opportunity to deliver a tool specially conceived for VMR. The addressed target group can download the directory (the tool) accessing the QCODE .