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Urban Action – MyHealth City Banner Campaign Announcing the Directory: Overcome Language Barriers!
17 February, 2020 - 23 February, 2020
Duration: 12 city banners: 17th to 23rd February, 4 city banners: 1 week extended, free of charge
Place: Neuralgic spots in several districts of Berlin: Friedrichshain-Kreuzberg, Lichtenberg-Marzahn, Mitte, Neukölln, Pankow Süd, Pankow-Weißensee, Spandau
Name of event: Urban Action – MyHealth City Banner Campaign Announcing the Directory: Overcome Language Barriers!
Operated by: HVS Plakat GmbH
Designed and produced by: Migrantas e.V
Target: Migrants, refugees and Berlin’s society
Previous to the urban action
Migrantas e. V. together with HINBUN – International Centre for Education and Counselling for Women and their Families – shaped the campaign in the framework of the workshop Evaluation of the Directory “Overcome language barriers! Foreign language skills in Berlin´s medical practices” . The participants (mostly Kurdish refugee women) discussed together with Migrantas which were the most suitable pictograms for the campaign. Migrantas used the input of the workshop to design of the city banner.
Migrantas in cooperation with HVS Plakat GmbH coordinated the hanging of the city banners in neuralgic spots addressing most of the Berlin’s districts.
A total of 12 city banners were hung in the following streets of Berlin: Friedrichshain-Kreuzberg: Markgrafendamm 1 – 2, Landsberger Allee 77. Lichtenberg-Marzahn: Rhinstraße / Landsberger Allee. Mitte: Holzmarktstraße 30, Holzmarktstraße- Ecke Michaelkirchstraße, Luisenstraße 36. Neukölln: Flughafenstrasse 7, Hermannstrasse 227, Karl-Marx-Straße 224. Pankow Süd: Prenzlauer Promenade/Ecke Langhansstraße. Pankow-Weisensee: Berliner Allee 92-94. Spandau:
The development of urban action:
The city banners installation with the aim to disseminate the results of the MyHealth project.
A QCODE link was included in the design of city banner in order to offer a direct access to download the directory “Overcome language barriers! Foreign language skills in Berlin´s medical practices” and by doing so, the passers-by have the chance to get mot information about the MyHealth project.
Another aspect of the dissemination campaign was to offer the passers-by the dissemination materials of the MyHealth’s project like: bags with the project information (webpage, partners logos and needs analysis pictograms), A2 posters with the QCODE link to download the directory and flyers.
Our partner Carlos Moreno Leguizamon (PhD)
from the University of Greenwich was in Berlin
for the evaluation of the project and had the opportunity to join us during the visit to the different city banners spots.
Conclusions
Migrantas uses urban actions to raise awareness about issues concerning migrants and refugees. With this project we had the opportunity to deliver a tool specially conceived for VMR. The addressed target group can download the directory (the tool) accessing the QCODE.