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MyHealth Migrantas Poster Campaign 2020, Berlin
febrero 17 - julio 31
The main aim of the MyHealth Project is to improve the healthcare access of vulnerable immigrants and refugees newly arrived to Europe, by developing and implementing models based on the knowhow of a European multidisciplinary network. MyHealth Project will focus on women and unaccompanied minors newly arrived in Europe (less than five years).
Project partners: Spain: Fundacio Hospital Universitari Vall D’hebron-Institut de Recerca (VHIR) (Coordinadores) | Institut Catala de la Salut (ICS-HUVH) | Asserta Global Healthcare Solution. Greece: Syn Eirmos NGO of Social Solidarity Astiki Etairia, (SYN-EIRMOS) Great Britain Consonant | University of Greenwich (UoG). Ireland: European Institute of Women’s Health (EIWH). Czech Republic: Fakultni Nemocine U Sv. Anny V Brne (FNUSA). Italy: Regione Emilia-Romagna (RER). Germany: PUK der Charité im SHK (CHARITE) | Migrantas e.V
MyHealthh Logo | Participative Process
Migrantas invited all the partners to visualize in drawings which elements should have the logo to address the thematic of the MyHealth project. From those drawings, some elements were chosen to create the logo which was then shown to all partners for the approval.
Migrantas Pictograms | Needs Assessment
From the keyfindings of the studies carried out in Berlin, Brno, Barcelona and Athens, Migrantas translated the main outcomes into pictograms. To do this, Migrantas used its archive of more than 2,500 drawings searching for similar situations addressed by migrants in different workshops in the last decade.
Campaign | Multilingual Directory for Health Services in Berlin
For one of the pilots (WP7) tested in Berlin, Migrantas conceived together with Prof. Dr. med. Meryam Schouler-Ocak – Charite partner – (Psychiatrische Universitätsklinik der Charité im St. Hedwig-Krankenhaus) a multilingual directory. After a participatory workshop with potential users, important modifications were taken into consideration for the final design. Once the directory was printed Migrantas did another participatory workshop for the dissemination campaign and decided together with the participants, which pictograms should be addressed for the street campaign. Bags were printed with all the needs assessment pictograms and the web address of the project for dissemination purposes. Poster campaign also with the friendly support of HVS Plakat.